Introduction to E-commerce (with a free CD-ROM)

Author: Yang Shanlin
Publisher:
Publish Date: 2005-07-01
Features: This book is divided into 10 chapters, systematically introducing the basic concepts, theories, implementation technologies, and methods of e-commerce from three aspects: the fundamental theories and implementation technologies of e-commerce, the application of e-commerce models and the theory and practice of network marketing, as well as the construction of e-commerce systems and the development of a safe and legal environment. In response to the development trends of e-commerce, it introduces the basic concepts and marketing practices of network marketing, as well as the construction methods and application technologies of e-commerce systems. It also provides a detailed explanation of Web-based network marketing methods and their implementation steps. To help domestic enterprises better engage in e-commerce activities, the book specifically explores the strategic development model and coping strategies of China's unique e-commerce. The content of this book is rich, the focus is clear, and the features are distinct. It is suitable as a teaching material for undergraduate and graduate students majoring in computer technology and applications, information management and computer applications, business administration, economics and trade, and e-commerce. It can also serve as a training manual for e-commerce engineering, project management, and marketing procurement personnel in the business community, as well as a reference for them when carrying out e-commerce activities.