Management Principles (21st Century Practical Economic Management Series Textbooks)

Author: Long Zhu
Publisher:
Publish Date: 2002-07-19
Features: This book introduces the history of management theory, elaborates on the four major functions of management—planning, organizing, controlling, and leading—and explores management in the knowledge economy era. In terms of style, it strives for simplicity and clarity to distinguish itself from undergraduate textbooks; in structure, it emphasizes the integration of theory and case-based teaching; and in content, it focuses on key points and targeted learning to make the material easy to understand. This book can serve as a textbook for economics and management majors in colleges and universities, an elective textbook for students outside the economics and management field, and a reference for practical management professionals in enterprises and various economic administrative departments.