Negotiation Studies (Second Edition) Communication Studies Series

Author: Zhang Qiang
Publisher:
Publish Date: 2004-02-28
Features: Negotiation Studies is one of the Communication Studies Series. This book applies scientific theories of negotiation to discuss the general principles of successful negotiation. Starting from the qualities of negotiators, it elaborates on various aspects such as negotiation principles, strategies, information, thinking, language, psychology, procedures, observation, and effectiveness. It also showcases the stylistic characteristics of negotiators from different countries. Finally, it highlights the negotiations surrounding China's "accession to the WTO" and "entry into the WTO." The book is well-structured, rich in content, and written in a fluent style, making it highly readable. It holds practical significance and serves as a guide. This book can be used as a textbook for relevant majors in universities and colleges, a training manual for employees in enterprises and institutions, and a self-study resource for those interested in the art of negotiation.