Public relations

Author: Liang Jingxian
Publisher:
Publish Date: 2006-01-26
Features: This book strives to highlight its practicality, readability, and scientific nature. Most of the content focuses on practical aspects, but it also includes a concise introduction to public relations theory. Based on a thorough integration of domestic and international public relations practices and research findings, the author offers creative insights in areas such as the of ancient Chinese public relations thought, public research, the design of public relations surveys, and the creation of innovative special events. The book is divided into four main parts:
1. Basic Theory: Covers the development, concepts, and functions of public relations.
2. Public Relations Practical Procedures: Includes public relations surveys, planning, implementation, and evaluation.
3. Public Relations Practical Skills: Covers techniques in public relations reception, communication, speechmaking, and writing.
4. Public Relations Practical Topics: Features three specialized topics—media relations, public relations crisis management, and corporate identity system (CIS).
For the convenience of public relations teaching, each chapter includes case analysis questions and public relations skill training exercises.
Approved by the Ministry of Education as a national-level planning textbook under the "Tenth Five-Year Plan," this book is designed for vocational and technical colleges. It is also suitable for managers, public relations professionals, and enthusiasts.