Enterprise Strategic Management

Author: Tong Zhenheng
Publisher:
Publish Date: 2002-06-03
Features: This book comprehensively elaborates on the theory and practice of contemporary corporate management, specifically introducing the origin and development of corporate strategic management, the main content and management process of corporate strategic management, and analyzes various elements such as the environment, performance, and competitiveness of enterprises. It proposes that companies should formulate strategic directions, make strategic arrangements, and take appropriate measures based on their actual conditions. The book draws on fresh material, using numerous examples from modern enterprises to analyze various fundamental strategic issues encountered in their operations, pointing out that the success of a company depends on effective strategic management.