Travel Psychology (Textbook for Higher Education Tourism Management Associate Degree Program)

Author: Gan Chaoyou (Compiler)
Publisher:
Publish Date: 2000-03-23
Features: "Tourism Psychology" studies the psychological and behavioral patterns of people in tourism activities, playing an extremely important role in improving the management and service quality of the tourism industry. As an important discipline in tourism education, "Tourism Psychology" has been recognized by experts, scholars, and professionals in the tourism industry. In today's era of rapid development in China's tourism industry, "Tourism Psychology" has been selected as a teaching material for the junior college level of tourism management published by Nankai University Press, undoubtedly holding significant positive implications. To meet the needs of tourism professional junior college teaching, the book pays great attention to the integration of theory and practice during the writing process, striving to reflect the exploratory nature of theory, the comprehensiveness of knowledge, the practical guidance, and the perfection of the system. To enrich the content of the book and satisfy students' needs for knowledge, the writing process also emphasizes drawing on the strengths of others and widely absorbing the essence of relevant works from both domestic and international sources.