Strategic Management in the Hotel and Tourism Industry (Series of Imported Textbooks for Tourism Majors in Universities in the 21st Century)

Author: Xu Hong, Wang Miao (Translation)
Publisher:
Publish Date: 2004-01-21
Features: This book comprehensively and systematically introduces the necessity, approaches, and steps of strategic management in the hotel and tourism service industry, from external environment analysis to internal capability building and the implementation of integrated strategies, offering a clear and concise perspective. Readers not only establish an awareness and framework of strategic management conceptually but also clarify potential issues and solutions during the implementation process, making the book highly theoretical and practically applicable. Additionally, the cases and discussion questions at the end of each chapter help readers understand and grasp the relevant theories. Another feature of this book is its high starting point and broad perspective. The authors, from the global perspective of strategic management in the hotel and tourism service industry, specifically discuss international operations and strategic issues, proposing a view of competition today from the perspective of international operations and planning the development path of the hotel and tourism service industry through strategic management thinking. In the end, the book concludes that it is essential to change leadership thinking and methods, linking leadership with strategy and focusing on leadership transformation as the key to achieving strategic success! In summary, this book presents the basic framework of strategic management in the hotel and tourism service industry, holding significant importance for guiding and cultivating the core competitiveness of China's hotel and tourism service industry. It can serve as a textbook for senior undergraduate students and master's and doctoral students in tourism management and related fields at universities, as well as a reference book for tourism research and teaching personnel and tourism industry management professionals.