Tourism Area Management (Series of Textbooks for Tourism Majors in Higher Education)

Author: Zhao Liming, Huang Anmin, Zhang Liming
Publisher:
Publish Date: 2002-12-20
Features: This book reexamines the management issues of tourist attractions from a fresh perspective in management science, exploring the theory and methods of tourist attraction management from a managerial viewpoint, and preliminarily constructs the theoretical system of tourist attraction management. It conducts systematic research on tourist attraction management from aspects such as resource management, strategic management, investment management, marketing management, organizational management, human resource management, financial management, environmental management, quality management, and the safety management of tourist attractions. Tourist Attraction Management is characterized by its systematic nature. The book conducts systematic research on tourist attraction management from 13 aspects, including resource management and strategic management, providing a comprehensive, multi-level, and three-dimensional description. It constructs a systematic framework for tourist attraction management and investigates the optimization of the management system. Tourist Attraction Management is also innovative. It is the first monograph in China to systematically discuss the management of tourist attractions. In its research, the book combines modern management theory with tourism management practice, conducting pioneering explorations and constructions of the definitions, connotations, extensions, and principles of multiple subsystems within tourist attraction management. It lays a foundational groundwork for future research in academia and the industry on this topic. Tourist Attraction Management is theoretically grounded. The book successfully introduces the modern management theoretical system and the latest research findings and trends into tourism management, addressing the current lack of theoretical depth in tourist attraction management and mitigating the negative impact of insufficient theory on practice. It firmly establishes the field of tourist attraction management on the foundation of modern management theory, supporting its comprehensive development based on this foundation. Tourist Attraction Management is also practical. The book is built upon research on the management practices of tourist attractions both domestically and internationally. It delves into in-depth discussions of the problems and solutions in China's tourist attraction management, introduces numerous management methods for tourist attractions for readers to use, and includes case studies for reflection. Additionally, it provides relevant materials at the end for easy reference.