Tourism Economics Management (Series of Textbooks for Tourism Majors in Higher Education)

Author: Ma Yong
Publisher:
Publish Date: 1999-01-21
Features: "Tourism Economic Management" is a professional textbook written to meet the teaching needs of tourism economics or management majors in higher education institutions. The book closely integrates the actual development of international and domestic tourism, explaining the general principles of tourism economic management from a relatively high theoretical starting point. It comprehensively analyzes the nature, objectives, tasks, and principles of tourism economic management, the management system of tourism economics, the operation and management of the tourism market, investment management in tourism, the development and planning management of tourism resources, the management of tourism enterprises, the development and management of tourism human resources, the quality management and control of tourism, the cost management and control of tourism enterprises, the management of tourism economic information, as well as issues such as the evaluation of tourism economic management effectiveness and modern methods of tourism economic management. The entire book is characterized by systematicity, scientificity, theoretical depth, practicality, and sustainability. It can not only serve as a textbook and reference for tourism economics or management majors in universities but also as a self-study book for practical tourism management professionals.