Author: David W. H. Saber
Publisher:
Publish Date: 2004-07-17
Features: "Sports Marketing" is a comprehensive textbook suitable for students of sports management and sports management professionals. This book combines the unique product characteristics of sports with traditional marketing theories to present a strategic marketing management model that includes various elements of the sports market: participants, sponsors, event viewers, and fans.
Sports Marketing (Second Edition) (Sports Management Master's Tutorial)
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