Marketing Science (Core Curriculum Series Textbooks for Economics and Management in the 21st Century)

Author: Zhang Xiaotang
Publisher:
Publish Date: 2003-12-17
Features: The book features:
1. Adaptability. It primarily elaborates on its basic principles and methods, striving to simplify, standardize, and accurately present them to suit the current of ordinary universities in China.
2. Inheritance. Adhering to the principles of inheritance and development, it conscientiously summarizes and absorbs the essence of existing textbooks in China. It generalizes and innovates theories and methods from past textbooks that are currently in line with market economy development requirements, actively incorporating them into the textbook, demonstrating a strong sense of inheritance.
3. Pioneering Spirit. It actively incorporates theories and methods from developed countries that align with China's market economy development requirements, aiming to provide references for China's economic construction. At the same time, it strives to reflect the latest achievements in theory and practice and the new policies and regulations in China's economic reform process.