Advertising Ethics and Legal Norms Tutorial (21st Century Journalism and Communication Series Textbooks)

Author: Chen Xuan
Publisher:
Publish Date: 2002-10-19
Features: This book mainly includes two parts: advertising ethics and advertising laws. The ethics part primarily discusses the objects and characteristics of advertising ethics and legal norms; moral choices and evaluations in advertising activities; imbalances and misalignments in advertising ethics; moral analysis and correction of relational issues in advertising activities; and the supervision system of advertising ethics. The second part is advertising laws, which mainly includes an overview of the management system of advertising laws; advertising standards; regulations for advertising activities; advertising review; legal responsibilities, etc. The content of this book primarily consists of two parts: advertising ethics and advertising laws. The former primarily discusses the objects and characteristics of advertising ethics and laws; moral choices and evaluations in advertising activities; imbalances and misalignments in advertising ethics; moral analysis and correction of relational issues in advertising activities; and the supervision system of advertising ethics. The latter includes an overview of the management system of advertising laws; advertising standards; regulations for advertising activities; advertising review; legal responsibilities, etc. The writing of this book reflects the organic unity of "virtue" and "law" while emphasizing the combination of theory and practice. By analyzing typical cases, it helps readers understand and master relevant legal provisions and content, playing a very important role in recognizing and solving problems existing in real advertising activities.