Global Strategy (Second Edition)

Author: George S. Ipp
Publisher:
Publish Date: 2005-11-22
Features: The Global Strategy (2nd Edition), written by the global strategy authority George S. Ipp, addresses the most challenging issue faced by multinational corporations: how to respond to the demands brought about by globalization and global integration strategies. The book covers all aspects of global strategy and global integration, providing a systematic framework for evaluating factors related to globalization and their respective correlations. This book also includes numerous global strategy cases and end-of-chapter exercises.
Key Features:
1. Innovative Perspectives: Based on summarizing previous viewpoints, the author proposes the necessary conditions for enterprises to implement global strategies: the organic integration of industry globalization drivers, global strategy tools, and globalized organizations.
2. High Practicality: In addition to citing numerous cases (most of which involve Fortune Global 500 companies) to analyze the experiences of global companies in successfully or unsuccessfully applying global strategies, the author also includes dedicated chapters on the steps and methods for implementing global strategies, as well as how to measure industry globalization drivers, global strategy tools, and globalized organizations.
3. Engaging and Accessible Explanation: When elaborating on important principles and principles, the author outlines the key points concisely, highlights the focus, and supplements the explanation with charts and diagrams, making it very easy for readers to grasp the essence of the book. Additionally, the author's vivid and colloquial language, along with the occasional humorous anecdotes in the book, makes it hard for readers to put it down.