Milestones in the Study of Mass Communication Effects (Third Edition) Chinese Version (Journalism and Communication Translation Series. Overseas Classic Textbook Series)

Author: H. L. Loewry (USA) and others
Publisher:
Publish Date: 2004-05-02
Features: After a general discussion of the social environment in which mass communication emerged, the first chapter explores the logic of the emergence of mass communication research and the role of quantitative research, which serves as the backdrop for the subsequent chapters. The main body of the book provides an overview of 14 research projects that were carried out as research methods gradually matured. The final chapter connects these studies with 10 theories that have been proposed and investigated over the past 60 years, written in a less formal style.