Author: Tong Bing
Publisher:
Publish Date: 2004-02-02
Features: Journalism and communication studies are not simply the sum of journalism and communication, but rather a discipline that investigates the processes and laws of news and communication. It builds upon traditional journalism by incorporating some academic achievements of communication studies, employing certain academic terminology from communication studies, and examining news and communication phenomena from new perspectives and methods. It explores the processes of news and communication, discusses the special laws and principles of this type of communication, which differs from general mass communication, and examines its relationship with the socio-economic, political, and cultural environments in which it operates.
Like traditional journalism, the discipline of journalism and communication studies can also be divided into three branches: theory, history, and practice—specifically, theoretical journalism and communication studies, historical journalism and communication studies, and applied journalism and communication studies. Among these, theoretical journalism and communication studies form the theoretical foundation of the discipline, examining and researching how news and communication activities occur, the patterns in their development and operation, and their relationships with the socio-economic, political, and cultural environments they interact with. These topics constitute the specific research objects and fundamental academic categories of theoretical journalism and communication studies.
This book is a national key textbook that utilizes the latest research findings in domestic and international communication studies, integrates the development of new media technologies, and applies the principles of dialectical materialism and historical materialism to explain the phenomenon of information communication in human society. It emphasizes clarity in concepts and systematicity in theory, providing in-depth analysis of many theoretical and practical issues in intrapersonal communication, interpersonal communication, group communication, organizational communication, mass communication, online communication, international communication, and global communication within modern information society. As a result, it outlines the basic theoretical system and framework of communication studies.
This book is not only a required textbook for students majoring in journalism and communication studies but also a valuable resource for journalists, advertisers, public relations professionals, and self-learners.
Introduction to Theoretical Journalism and Communication (21st Century Journalism and Communication Series Textbooks)
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