Modern Shopping Mall Management Skills Tutorial (Beijing Higher Education Excellent Textbook Project)

Author: Sun Dawei Liu Hongyan
Publisher:
Publish Date: 2003-07-17
Features: The main research direction of "A Modern Tutorial on Shopping Mall Management" is the practical operational management of modern shopping malls. It will explain the practical management techniques and capabilities required to effectively manage shopping malls. This research will involve numerous aspects such as corporate systems, organizational structures, incentives, information, quality, accounting, and safety. Conducting this research requires substantial financial and human resources support, as well as necessary experimental facilities. The research methodology should combine field investigations, theoretical analysis, and specialized studies. Under feasible conditions, some experimental research should also be conducted, which remains challenging in the practical work of shopping malls in China. Therefore, in the practice of modern shopping mall management in China, there are many difficulties, ambiguities, and areas of confusion. These not only relate to the handling of practical issues but also more deeply involve theoretical and conceptual problems. Recognizing and addressing these issues will have significant guiding and driving effects on the practical management of modern shopping malls.