Electronic Media News Teaching——Radio and Television (21st Century Journalism and Communication Series Textbooks)

Author: Rao Lihua Yang Gangyuan Zhong Xin
Publisher:
Publish Date: 2004-07-02
Features: Broadcasting and television are important members of mass media, with extensive and significant social influence, and their development is also ever-evolving. This book strives to reflect their new technologies and new research findings, covering various aspects such as the history, theory, and practices of broadcasting and television. As two news media, broadcasting and television share common characteristics but also have differences, particularly in news practices, which results in varying writing styles in some chapters of the book due to different research subjects. For example, Chapter 1 and Chapter 2 focus on the of the history of broadcasting and television, Chapter 3 and Chapter 4 emphasize theoretical analysis, while Chapters 7, 8, and 9 concentrate on specifically explaining the characteristics of broadcasting and television news genres and editorial practices.