Customer Relationship Management (Harvard Business Review)

Author: Yan Hongyan
Publisher:
Publish Date: 2003-01-07
Features: Harvard Business Review (HBR) is the iconic journal of Harvard Business School, founded in 1922, with nearly 80 years of history. As one of the authoritative journals in the field of management theory and practice, HBR is a global forum for senior management. Top business leaders and management scholars from around the world gather here to discuss and research various management issues that transcend borders, highlighting challenges, exploring pathways and trends, and committed to guiding and disseminating cutting-edge ideas, theories, perspectives, and methods in the field of business management. This series compiles outstanding works published in HBR since the 1990s, as well as classic works frequently cited by readers. The authority, foresight, innovation, contrarianism, and practical guidance of HBR make this series the preferred choice for senior managers, theoretical officials, corporate managers, management school teachers, MBAs, and students of related management disciplines.