Basic Management of Modern Enterprises

Author: Wang Liping Huang Jiangming
Publisher:
Publish Date: 1994-01-17
Features: This book focuses on the basic knowledge of business management and operation in the context of the contemporary market economy, emphasizing practicality. Compared to similar textbooks, the characteristics of this book are: First, it grasps the entire process of business management and operation from three fundamental aspects: internal balance within the enterprise, balance between the enterprise and its environment, and dynamic balance during the development process of the enterprise. Second, it covers the general management and operational activities of industrial and commercial enterprises, without involving specific business operations and professional management of industries. Third, it leans towards practicality, primarily introducing and explaining basic knowledge without delving into theoretical expansion. Fourth, it reflects many of the practical problems faced by contemporary business management and operation. Some of the content may not be urgent issues that business departments need to solve at present, but these problems are inevitably encountered in the next stage of development.