Blue Ocean Strategy

Author: W. Chan Kim
Publisher:
Publish Date: 2005-05-01
Features: After reading Blue Ocean Strategy, your perception of competition will completely change. The authors convincingly demonstrate how to pursue a creative rather than confrontational strategic approach. The mere emphasis on value innovation and stakeholder consideration alone makes this book a must-read for business managers and MBA students. – Carlos Ghosn, President and CEO of Nissan Motor Company
This book is of immense value. It examines the experiences of numerous companies across industries, from the watch industry, wine industry, and cement industry to the computer industry, automotive industry, and even the circus industry, illuminating the path forward for future strategic development. – Nicolas Hayek, Chairman of the Board of Swatch Group
I recommend Blue Ocean Strategy to all leaders in both the private and public sectors. It shows how to break free from the status quo, create successful future strategies, and execute them quickly at low cost. It is not only refreshing but also provides practical guidance. – William Bratton, Former Chief of Police of New York City; Former Chief of Police of the Los Angeles Police Department
The strategies proposed by the authors are not only innovative and unique but also practical and actionable. Our company has applied these strategies, achieving remarkable results. They have charted a bold new course for businesses to win the future. – Patrick Snowball, CEO of Norwalk Insurance Group
To seek sustainable, profitable growth, companies often engage in head-on competition with their rivals. They fight for competitive advantage, market share, and differentiation. However, in today’s overcrowded industrial markets, such direct competition can only lead businesses into the bloody "Red Ocean"—a fiercely contested space of known market boundaries—where shrinking profit margins are fought over by competitors.
In this book, the authors challenge the conventional laws of strategic success that you are familiar with. They argue that lingering in the Red Ocean of competition will increasingly make it difficult to create future profitable growth. Based on research into 150 strategic actions spanning over 100 years and involving more than 30 industries, the authors propose: to win tomorrow, businesses must not compete with rivals but instead create a "Blue Ocean"—a new market space with untapped demand—to pave the way for growth.
This strategic action, known as "value innovation," creates a leap in value for both businesses and buyers, allowing companies to completely outdistance their competitors and unleash new demand. Blue Ocean Strategy provides a systematic approach for businesses to break free from competition. In this book, which subverts traditional strategic thinking, the authors present a proven analytical framework and tools to help businesses successfully create and capture Blue Oceans.
Through their analysis of numerous strategic actions across various industries, the authors also propose six key principles for successfully formulating and executing Blue Ocean strategies. These principles guide businesses on how to redefine market boundaries, focus on the bigger picture, go beyond existing demand, follow a logical strategic sequence, overcome organizational barriers, and integrate strategy execution into the strategy itself.
Since its publication by Harvard Business School Press in February 2005, this book has generated tremendous global buzz and has been honored as a "Wall Street Journal Bestseller," a "USA Bestseller," and a "Global Bestseller." To date, it has been translated into 24 languages, breaking the record for the most international rights sold by Harvard Business School Press in its history.
The authors of this book have also launched a dedicated website: www.blueoceanstrategy.com. For further information, please visit the site.