Modern Enterprise Management (Revised Third Edition) [Capital University of Economics and Business Press]

Author: Xiao Xia et al
Publisher:
Publish Date: 1999-08-19
Features: With the deepening of reform and opening-up, China's economic environment and foundation have undergone significant improvements, gradually establishing a socialist market economy with Chinese characteristics. The new situations following China's entry into the WTO have led to many changes in the field of enterprise management, posing new requirements for research and teaching in this discipline. Improving management standards is one of the key factors for Chinese enterprises to overcome difficulties. Based on the conditions of a market economy, this book addresses the numerous new changes, theories, and topics in the field of enterprise management. Grounded in the absorption of contemporary scientific and advanced management theories and methods from abroad, it discusses modern methods and techniques for modern enterprise management. The content of the book is detailed, systematic, and innovative, effectively reflecting the combination of theoretical and practical aspects. The main chapters include: Business Environment Analysis, Marketing, Business Strategy, Business Decision-Making, Business Planning, New Product Development, Financial Reporting, etc.
Target Audience: University and college teachers and students, enterprise management personnel, and officials undergoing in-service training.