Form Foundation and Communication Design

Author: Jin Jiaqi, Xie Qingsen, Xu Youhao (editors)
Publisher:
Publish Date: 1999-01-16
Features: This book primarily discusses the aesthetic art foundation theories of modern industrial product design, and applies these theories and methods to effectively showcase production enterprises and their products, thereby enhancing the enterprise's visibility and increasing the value of the products. The basic content includes: plane composition, color composition, and spatial composition. The visual communication design content includes: typography design, logo design, packaging design, and CI design. This book can serve as a textbook for industrial design majors in higher education institutions, as well as a reference book for engineering and technical personnel for knowledge updating and continuing education.