Life insurance sales skills

Author: Wan Feng
Publisher:
Publish Date: 2003-02-01
Features: Life insurance sales shares many similarities with general product sales, but it also has its own unique characteristics. It encompasses multiple stages such as prospecting, initial contact, meeting, sales presentation, proposal preparation and explanation, handling objections, closing, and after-sales service. Each stage builds upon the previous one, ensuring the sales process continues seamlessly. We often refer to this series of sales activities as the "sales cycle." Each stage of the sales cycle involves numerous professional skills and techniques, and every salesperson should learn and master these techniques. Familiarity with these techniques allows for smooth and confident handling of sales situations. Life Insurance Sales Training Techniques is divided into 10 chapters, analyzing the characteristics, techniques, and scripts for each stage of the sales process.