Enterprise Strategic Management (Revised Second Edition) [Capital University of Economics and Business Press]

Author: Song Yun et al
Publisher:
Publish Date: 2000-06-19
Features: Enterprise strategic management is the foundation for the survival of a business. Under market economy conditions, strategic decision-making serves as the guiding principle for corporate actions, ensuring the rational allocation and full utilization of resources, with its success directly impacting the rise or fall of the enterprise. It is also the foundation for the development of a business, determining its direction, trajectory, and path forward. Focusing on enterprise strategic management is a key aspect of advancing high-level operations in corporate management, an effective way to improve management standards, and a significant indicator of management capabilities. Based on the integration of domestic and international theories of enterprise strategic management and cutting-edge disciplines, combined with China's specific national conditions, this book comprehensively and systematically elaborates on the fundamental knowledge, theories, and methods of enterprise strategic management. It provides a detailed introduction to the origin and development, main content, and management process of enterprise strategic management. It analyzes various elements such as the external environment-situation and internal resources-capabilities. It examines overall strategies and basic strategies that can be used by enterprises one by one. It also proposes unique perspectives on how to cultivate enterprise strategists with Chinese characteristics.