International Business English

Author: Wang Xuecheng
Publisher:
Publish Date: 2004-10-21
Features: This book closely aligns with the characteristics of the international business environment in the 21st century, including politics, economy, society, technology, and online lifestyles. It is written in English, with selected professional English vocabulary and phrases designed to be comprehensive and contextually appropriate. The language is concise and practical, ensuring authenticity by drawing on the strengths of both British and American original works. It incorporates typical word, phrase, and sentence usage examples, with a particular focus on adopting their linguistic features.
After each chapter, there are word lists, questions, or case studies to facilitate learning and enable readers to practice oral and written responses in English or conduct analyses. The goal is to equip readers with authentic professional English communication skills, which include improving their success rate in job interviews, writing English business papers, participating in international business negotiations, advanced international business translation (Chinese-English and English-Chinese), drafting reports and business correspondence, and adapting to the English-speaking work environments and operational norms of multinational companies. The book strives to innovate in the specialized fields of international business.
It is particularly suitable for graduate students, university students, or higher-level vocational college students who aspire to integrate practical international business operations, English, and their specialized knowledge to thrive in the global business arena and seek opportunities and development spaces worldwide. It can also be used for training white-collar employees in foreign enterprises and various international business professionals. The book can serve as both a bilingual textbook for international business and an English reading textbook for international business.