Fingernail in an eggshell -- Huang Wenbo's advertising creativity

Author: Huang Wenbo
Publisher:
Publish Date: 2001-04-01
Features: An ad person needs common sense, but shouldn't limit themselves to ordinary common sense. They also need knowledge—superior knowledge that the average person may not possess. The content of this book highlights this level of creative life or the creativity of life. In this book, the author has picked out bones from examples: some lack life, and some have abundant life. The ones that lack life are like fresh eggs that haven't yet hatched, for which the author feels sympathy. The ones with abundant life are like hatched eggs that have turned into chicks, for which the author feels praise and blessings. A book about advertising, picking bones from eggs—it requires this kind of spirit.