Author: An Qinghu
Publisher:
Publish Date: 2003-05-01
Features: This book provides a focused introduction to the current advertising legal standards and regulatory systems in foreign countries from four perspectives:
1. How Canada's self-regulatory organizations regulate their members through self-regulatory measures;
2. How the EU coordinates advertising laws across its 15 member states through "directives";
3. How the UK conducts comprehensive regulation of television advertisements;
4. How foreign laws and experts in Europe and the Americas emphasize and address issues related to children in advertising.
As the saying goes, "A distant mountain may serve as a mirror to polish jade." This book highlights these four aspects, offering valuable insights for improving China's advertising release standard system, strengthening the regulation of television advertisements, protecting the legitimate rights and interests of women and children, enhancing the construction of spiritual civilization, and exploring how to leverage the role of self-regulatory organizations in China's advertising industry.
Foreign Advertising Regulations - Selection
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