Irrational Creation: Development Strategy of Top 10 Powerful International Wine Brands

Author: Li Yifeng
Publisher:
Publish Date: 2003-06-01
Features: This book introduces and studies the top ten global beer industry players, aiming to reflect the development journey of strong enterprises in the international alcohol industry. Although the scope and capacity of a single book cannot fully record and summarize the development and experience of alcohol beverage enterprises, selecting typical brand and marketing case studies still holds significant practical meaning and research value for our enterprises and academic research.