Ants Tumbling Over an Elephant - Increasing Sales Dramatically Through Low-Cost Promotion: Increasing Sales Dramatically Through Low-Cost Promotion

Author: Jiang Dingwei
Publisher:
Publish Date: 2002-12-01
Features: Jointly recommended by top 500 companies such as Microsoft, IBM, and Lenovo.
Featured by major portal websites like Sina, Sohu, and Dayoo.
Recommended by professional websites such as 51job, Human Capital, and China Human Resources Network.
Featured by professional publications like Win Weekly, Sales & Marketing, China Business, and China Book News.
Promoted by major media outlets such as Wuhan Morning Post, Shenzhen Special Zone Daily, and Beijing Youth Daily on cultural and book sections.
The book uses an analogy: a large enterprise is likened to an elephant, while a small enterprise is likened to an ant. Although small, ants can sometimes make elephants stumble. Small enterprises lack the funds and resources of large companies, placing them at a disadvantage in product promotion. However, by employing appropriate low-cost promotional strategies, small businesses can establish themselves in a competitive market, achieve rapid growth, significantly increase sales, and sometimes even surprise large companies in localized competitions.
This book teaches readers how to conduct promotions from a very practical perspective, step by step, covering issues that modern Chinese small and medium-sized enterprises are currently facing, such as: "How to leave the best impression," "Making your office environment look professional," "How to create corporate promotional materials," "How to conduct media promotions," and more.