Public Relations Basics (2006 New Version)

Author: Lei Bing, Yang Mingna
Publisher:
Publish Date: 2006-01-23
Features: This book is characterized by its emphasis on practicality, case studies, and skill training. It highly focuses on government and corporate public relations events both domestically and internationally, facilitating communication and discussion around current hot topics in the field of public relations. It particularly highlights the cultivation of qualities for public relations professionals, the application of public relations advertising, the planning of public relations activities, and crisis management, all of which are highly practical and applicable. Each chapter begins with an "Introduction," "Background Case," and "Case Reflection," while the end of each chapter includes "Knowledge Expansion," "Background Case Analysis," and exercises and practice questions that reflect essential knowledge and skills. These features play a positive role in helping students learn key points, master basic principles and methods, and develop problem-solving skills. At the end of the book, there are self-assessment questions to test the public relations professional abilities of young readers, further enhancing the book's targetedness, readability, and engagement. The language throughout is concise, vivid, and accessible. This book can serve as a general textbook for relevant majors in secondary vocational schools, secondary technical schools, higher vocational schools (three years of secondary vocational education + two years of junior college), adult colleges, and private colleges. It can also be used as a job training manual for professionals such as public relations personnel and secretaries in government agencies and enterprises, or as a self-study resource for the general public.