PHOTOSHOP CS Advertising Design Complete Solution 2CD

Author: Wang Lirong
Publisher:
Publish Date: 2005-01-01
Features: This book uses 10 winning flat ad works from domestic and international advertising competitions as teaching cases. Based on case creative analysis, it combines design knowledge and software technology to provide a detailed introduction to the functional applications and operational techniques of Photoshop CS. The book's unique "Three-Step Learning Method" is its greatest feature: first, master the basic knowledge in the book and CD, then learn the creation of 9 typical cases on the CD (multimedia teaching files), and finally learn the 10 cases in the book. This arrangement follows learning patterns, allowing readers to grasp the methods and techniques of Photoshop CS in creating flat ads in a step-by-step manner. The book is rich in content, illustrated, and written in a fluent and easy-to-understand style. In terms of writing style, it strives for concise text, exquisite graphics, clear structure, strong operability, bright layout, and a very distinctive explanatory approach.
The book comes with two CDs. CD 1 includes source files, rendering effects, and winning ad works from domestic and international competitions; CD 2 is a multimedia teaching CD containing two parts: "Photoshop CS Basic Tutorial" and "Case Explanation."
Target Audience: Photoshop CS beginners, flat design enthusiasts, flat ad designers, students of relevant social training courses, and students of higher vocational and technical colleges in related majors.