Modern industrial enterprise management

Author: Xie Mingrong
Publisher:
Publish Date: 2003-06-01
Features: This book is organized and written by teachers from several universities who have long been engaged in economic management teaching, in accordance with the "Basic Requirements for Teaching of Economic Management Foundation Courses" issued by the Ministry of Education of China. The book is divided into 15 chapters, mainly introducing the development of modern enterprises, basic theories of enterprise management, business finance and production management, e-commerce, and other content. The book features clear and concise explanations, advanced theories, comprehensive knowledge, strong systematicity and operability. Each chapter begins with an introductory case and ends with an applied case, which is beneficial for comprehensively improving students' abilities to analyze and solve problems. This textbook is suitable for students of non-economic and non-management majors in undergraduate and junior college institutions, as well as for training middle-level and senior management personnel.