E-commerce for Beginners: The Essential Book to Step into the Future of Business: The Essential Book to Step into the Future of Business

Author: Dale M. Smith
Publisher:
Publish Date: 2003-06-01
Features: This book provides sharp, up-to-date insights and practical guidance for entrepreneurs, as well as seasoned business professionals. It includes numerous engaging examples of internet-based business ideas, backed by solid facts, saving business decision-makers many days of research time. Are you considering expanding into e-commerce? Do you fear retreating due to the rapid changes in the online business landscape? This book highlights the crises and pitfalls encountered when launching e-commerce, delivering clear messages: stay confident but keep your eyes open. Whether you're starting a new business or transforming an existing operation to implement an e-commerce strategy, E-Commerce Essentials is designed to help you master the tools that will keep your business strong. The author outlines 12 steps for entrepreneurs to create a solid, long-term plan for success. The book is lively, straightforward, and supported by many examples of international internet-based business ideas that have already been launched.