EXCEL in the Application of Market Research Work

Author: He Jun
Publisher:
Publish Date: 2006-06-01
Features: This book is based on modern enterprise market research and analysis. It first introduces the basics of market research and Excel, then provides a detailed explanation of the specific applications of Excel in market research work. It also comprehensively analyzes descriptive statistics, ANOVA, hypothesis testing, and other methods used in the statistical analysis process, helping readers quickly master and integrate these skills. If you are currently engaged in work closely related to the market and often struggle with various market research projects, then this book is specifically written for you. By studying this book, you can not only complete the tasks assigned by your company quickly and efficiently but also learn to design survey questionnaires, analyze collected data, and ultimately produce excellent market research reports. The greatest feature of this book is its practicality. The examples provided are typical and highly targeted, and can be easily adapted for real-world use. It will become the best assistant for you to complete market research work!