Effective Management of Small Businesses: Practical Guide to Entrepreneurship, 7th Edition

Author: Scarpaile
Publisher:
Publish Date: 2006-05-01
Features: "Effective Management of Small Businesses – Entrepreneurship in Practice" (7th Edition) is a highly practical textbook and guide for entrepreneurship and small and medium-sized enterprise management. The entire book is centered around entrepreneurs and business managers, following the logical sequence of challenges that small businesses may face from their establishment to growth. It provides detailed discussions on how to develop reliable business plans for entrepreneurial preparation, the crucial financing issues at the outset of entrepreneurship, as well as sensitive profit-making and personnel management issues during the development of small businesses. The book offers numerous actionable practical techniques and inspiring, illustrative examples for reference. One of the most distinctive features of the book is its practicality. Each chapter includes:
- The "Entrepreneur’s Journey" column, which shares real-life success stories and lessons from failures to provide readers with insights.
- The "Winning Competitive Advantage" column, which offers feasible suggestions for specific problems.
- The "Global Small Business" column, which showcases important opportunities in the global economic landscape for students.
At the end of each chapter, in addition to the "Chapter Summary" tailored to learning objectives and corresponding discussion questions, there is a novel practical exercise titled "Entering the Real World." Another distinctive feature of the book is the integration of online learning throughout. In addition to providing numerous online references and examples of how entrepreneurs can develop their digital skills, each chapter includes the "Network Links" column, introducing how to leverage online resources and use the internet as a business tool. This helps readers become more "web-savvy" entrepreneurs and harness the power of the internet to grow their businesses.
Target Audience: Business administration students and teachers, as well as aspiring entrepreneurs or those currently establishing and operating small and medium-sized enterprises.