Alibaba E-commerce Beginner Certification Tutorial

Author: Alibaba
Publisher:
Publish Date: 2006-06-01
Features: This book is the textbook for Alibaba's E-commerce Basic Certification, divided into four parts: E-commerce and Alibaba, B2B, C2C, and Online Payment and Trust-Based Transactions. It first introduces the basics of e-commerce; then explains Alibaba's Chinese and international websites in detail, describing how users can engage in business-to-business trade activities on Alibaba, particularly how members of the TrustPass and China Supplier programs can leverage the Alibaba platform for domestic and international trade. It also covers how to find affordable and high-quality products on Taobao and how sellers can open stores, sell products, and conduct secure payments via Alipay to complete the two-way flow of funds and goods. Finally, it introduces Alibaba's online trust system. The content is presented in a step-by-step manner with easy-to-understand language. It can serve as both a certification textbook and a self-study guide for e-commerce professionals in enterprises.