Data Warehouse and Data Mining (Information Analysis Series)

Author: Su Xinning
Publisher:
Publish Date: 2006-04-01
Features: The rise of data warehousing and data mining in the 1990s represents significant advancements in information serialization and information analysis technologies. The combination of the two has become a powerful tool for human processing and analysis of massive amounts of information. Based on an explanation of the fundamental concepts of data warehousing and data mining, this book systematically and thoroughly analyzes data warehouse models, online analytical processing (OLAP) techniques applied on data warehouses, a development case of a data warehouse for the securities industry, database mining, text mining, web mining, data mining software, and the applications of data mining, particularly in competitive intelligence systems and customer relationship management. It thus provides a knowledge gateway for understanding and mastering data warehousing and data mining technologies. This book is suitable for professional advancement in information analysis, competitive intelligence, information management, knowledge management, strategic management, and soft scientific research among practitioners in China's business, intelligence, consulting, and education sectors, as well as for teaching and reference purposes by faculty and students in higher education institutions.