WEB Data Warehouse Construction Guide

Author: Ralph Kimball et al. (Auth.), Liiping Zhang et al. (Trans.)
Publisher:
Publish Date: 2005-04-01
Features: In this highly creative guide, Ralph Kimball, the best-selling author in the data warehouse field, introduces readers to the Web data warehouse—the affinity between the Web data warehouse and the Web. If the design and deployment are perfect, the Web warehouse will become the key to customer-centric companies in the modern era, providing critical competitive information for managers and strategic decision-makers. In this book, Dr. Kimball elaborates on the key elements of the Web warehouse, offering detailed guidance for designing, building, and managing Web warehouses. Carefully reading this book will help your business maintain healthy and highly competitive development momentum. In this book, you will learn the following methods:
· Tracking user actions on websites
· Determining whether customers are switching to competitors
· Judging whether specific Web advertisements are functioning properly
· Capturing data on customer behavior
· Designing websites that support Web warehouses
· Building clickstream markets
· Managing and scaling Web data warehouses