E-commerce Basics (21st Century Higher Vocational and Specialized College Planning Textbook E-commerce)

Author: Shen Fengchi (Compiler)
Publisher:
Publish Date: 2005-01-01
Features: This book primarily covers the basic framework and practical applications of e-commerce, divided into 8 chapters. It introduces the concept of e-commerce and the composition of e-commerce systems, the implementation technologies of e-commerce, the actual applications of e-commerce in various fields, e-commerce security transactions, online banking and online payments, modern logistics management in e-commerce, online marketing market planning and marketing, the laws and regulations involved in e-commerce, as well as the design and management of e-commerce websites. The book begins with case studies to facilitate reader understanding and emphasizes the cultivation of practical skills for immediate application. It serves as a textbook for e-commerce programs in higher vocational and technical colleges for information and economics management majors, as well as a reference for e-commerce professionals.