Color Theory Color Design and Color Matching

Author: Zhu Jieying (Editor)
Publisher:
Publish Date: 2004-05-01
Features: Colorology is a science that conducts theoretical research on color phenomena and color applications within the visual field. It serves as the foundation for painting creation and art design. Since the dawn of the 21st century, human society has witnessed the increasingly vital role of color, this ever-changing spirit, in various aspects of life—from product packaging and advertising design to fashion design and architectural decoration. This book is the culmination of decades of creative and teaching practices by Zhu Jieying, a renowned expert in the field of colorology with significant international influence. On one hand, the author scientifically demonstrates and elaborates on the fundamental aspects of color, including its principles, essence, and color matching. On the other hand, he systematically investigates color applications across diverse fields, such as corporate logo color design, advertising color design, architectural color design, and fashion color design. Additionally, he adopts a sociological perspective to provide a macro-level understanding of color. This book holds high academic and practical value, serving as both a textbook for professional art institutions and a guide for color application in daily life and corporate advertising planning.