Graphic Design for Print Advertising (Advanced Textbook)

Author: Gao Wensheng
Publisher:
Publish Date: 2005-09-01
Features: This book is one of the "Planned Teaching Materials for Computer Application Technology in Higher Education Institutions." It combines practical examples, building upon the fundamentals of three major software programs—Photoshop 7.0, Illustrator 10, and PageMaker 6.5—to complete actual advertising designs using art design theory, enabling readers to fully master the design of the five major advertising media. Written based on the author's practical teaching experience, the book systematically integrates art theory with software operations in computer courses. The book is well-structured, rich in visuals, reader-friendly, and accompanied by comprehensive exercises. It can serve as a textbook for vocational and technical colleges, an elective course for non-computer majors in higher art institutions, and a supplementary textbook for computer training classes. Its features include quick entry, strong practicality in advertising design; strong systematicity and integration of theory with practice; rich content, clear learning objectives, and targeted focus. After studying this book, readers' design skills and aesthetic judgment will be significantly improved. In addition to the supplementary case study and exercise materials on the accompanying CD-ROM, the chapters on advertising design cases and exercises include detailed textual descriptions such as design content, specifications, requirements, and explanations of key challenges.