Flagship Log International Fashion Industry Top Ten Powerful Brand Development Strategy: International Fashion Industry Top Ten Powerful Brand Development Strategy

Author: Zheng Liping
Publisher:
Publish Date: 2003-06-01
Features: The author selects 9 clothing brands from 3 typical clothing markets: France, Italy, and the United States. The purpose is to help the domestic clothing industry better understand world-renowned and reputable clothing brands, study their marketing strategies, broaden the perspective of clothing marketing, and provide some ideas and references for the development of the domestic clothing industry.