E-commerce Practice Tutorial (Second Edition) (21st Century Management Textbooks)

Author: Chen Kehe
Publisher:
Publish Date: 2006-04-01
Features: This book approaches the subject from the perspective of marketing management, combining numerous cases to systematically explain the fundamental knowledge and applications of e-commerce. The main content includes: basic knowledge such as the concept, connotation, essence, and characteristics of e-commerce; the international background, development process, and growth of e-commerce in China; the impact of e-commerce on various industries, current issues and countermeasures in China's e-commerce; the technology, payment, and legal environment for implementing e-commerce; application models of e-commerce, online marketing, and the application of e-commerce in foreign trade. The revision of this book aims to cultivate high-quality e-commerce talents with substantial knowledge and skills, meeting the demands of employers. Based on valuable feedback from multiple teaching units of the first edition, the revision has been organized to better align with teaching requirements. This book can serve as a textbook for relevant majors in higher education institutions, a training manual for commercial enterprises, and a reference book for individuals interested in e-commerce.
This book approaches the subject from the perspective of marketing management, combining numerous cases to systematically explain the fundamental knowledge and applications of e-commerce. The main content includes: basic knowledge such as the concept, connotation, essence, and characteristics of e-commerce; the international background, development process, and growth of e-commerce in China; the impact of e-commerce on various industries, current issues and countermeasures in China's e-commerce; the technology, payment, and legal environment for implementing e-commerce; application models of e-commerce, online marketing, and the application of e-commerce in foreign trade. The revision of this book aims to cultivate high-quality e-commerce talents with substantial knowledge and skills, meeting the demands of employers. Based on valuable feedback from multiple teaching units of the first edition, the revision has been organized to better align with teaching requirements. This book can serve as a textbook for relevant majors in higher education institutions, a training manual for commercial enterprises, and a reference book for individuals interested in e-commerce.