E-commerce Basics Tutorial (Lan Yisheng)

Author: Lan Yisheng
Publisher:
Publish Date: 2003-02-12
Features: This book comprehensively introduces the characteristics and principles of e-commerce, e-commerce models and application areas, e-commerce application technologies, the principles and methods of online marketing, electronic finance, informatization of logistics and supply chain management, data mining technology and customer relationship management, e-government and e-government affairs, as well as the laws and regulations of e-commerce.