Strategic Management - Choices in a Hypercompetitive Environment (Second Edition)

Author: Jin Zhanming (Compiler)
Publisher:
Publish Date: 2004-08-01
Features: This book introduces the military origins and historical evolution of corporate strategy; systematically presents the concept, characteristics, and different perspectives on strategic formation; provides an in-depth analysis of the significant changes in China's political, economic, and social environments since the Third Plenary Session of the Eleventh Central Committee and their profound impact on the formation of corporate strategy; and focuses on discussing industry structure, the resources and strategic capabilities of enterprises, and their crucial role in determining business performance. The book analyzes the fundamental competitive strategies of enterprises and their applicable conditions, the types and characteristics of corporate growth strategies, particularly the potential conflicts and issues encountered in the process of choosing integration and diversification strategies. It also briefly introduces the selection of international market entry strategies in the context of global economic globalization and integration. In the second edition, the book appropriately adds content on strategic alliances, the construction of virtual enterprises, and the evolution of industry structure and strategic choices in the environment of e-commerce. Finally, it discusses the implementation process of corporate strategy, particularly the relationship between strategy and organizational structure and the factors influencing the design of organizational structure. The book's feature lies in its analysis using typical cases from both China and abroad, making it highly enlightening and readable. It can serve as a textbook for strategic management for MBA students, graduate students in management, and undergraduate students. It is also a valuable reference for professionals and entrepreneurs.