Loyalty Customers---In-depth Analysis of Customer Relationship Management

Author: Patrick Molinari, translated by Chen Honghua
Publisher:
Publishing Date: Not available
Features: Where there is business activity, there is customer relationship. With the advent of the Experience Economy era, Customer Relationship Management (CRM) has become the cornerstone of businesses. This book will change your stereotypical perception of CRM, allowing you to re-examine its entire philosophy from a fresh perspective. It introduces new concepts, tools, and technologies in CRM, as well as how to apply these concepts, tools, and technologies in practice. The book also discusses how to design CRM solutions, how to create customer-centric organizations, summarizes the lessons learned from CRM applications in recent years, and looks ahead to the future prospects of customer relationship management.