Data Warehouse Technology Guide

Author: Lou Agosta
Publisher:
Publish Date: 2000-11-01
Features: This book is an excellent introduction to data warehousing for business leaders and beginners in data warehouse technology. It clearly and deeply explains the various benefits, risks, technologies, and processes of applying data warehousing. Here, readers may learn how to transform large amounts of information into knowledge to reduce uncertainties in business. The book presents numerous case studies of data warehouse applications to help readers measure various key factors in their own enterprises, understand how to use data warehousing to reduce supply chain management costs, make cross-selling more effective, improve customer relationships, enhance brand development, and increase product quality. The book also introduces the life cycle of data warehouse projects, from planning and design to deployment and optimization, potential problems, and how to prevent them. Additionally, the book covers the following topics: creating a unified expression for customers and products; data quality—the key factor for data warehouse success; the basics of data warehouse design; the best practices for data warehouse operations; Web-based data warehouses, metadata, and other new methods.