Management: Mission. Responsibility. Practice (Mission Part)

Author: [US] Peter Drucker
Publisher:
Publish Date: 2006-06-14
Features: "Reading Drucker's books is a pleasure and often brings a sudden breakthrough in understanding." — Zhang Ruimin, Chairman of Haier Group "All managers in the world should thank this person, as he devoted his entire life to clarifying the roles of people and organizations in our society. I believe Peter Drucker has been more effective than anyone else in achieving this." — Jack Welch, Former CEO of General Electric "Among all management books, Drucker's works have had the deepest impact on me." — Bill Gates, Chairman of Microsoft "Drucker is my hero in my heart. His writings and thoughts are very clear and stand out among the crowd that is obsessed with trendy ideas." — Andy Grove, Chairman of Intel "This book is a milestone of epoch-making significance in management research. The content it covers is crucial for all managers, regardless of the functional field they work in or the size of the organization they serve." — Choice magazine Derived from management practice, its effectiveness has been proven and affirmed, and it is the core of management practice. Tested by management professionals, it is both profound in meaning and easy to understand and grasp. This book systematically explores and reveals issues such as corporate mission, corporate responsibility, employee responsibility, employee assets, knowledge workers, management by objectives, management decentralization, organizational design, scale, multinational companies, growth, and innovative new organizations, focusing on operational performance, the performance of service institutions, effective work and achieving results, social impact and social responsibility, the work of managers, management skills and organizational management, the tasks and organization of top-level managers, strategy and structure, etc. The most important and unique contribution of management in the 20th century was to increase the productivity of manual labor by 50 times; what management can contribute in the 21st century is to enhance the productivity of knowledge work and knowledge workers. Therefore, management is a noble mission. Management requires setting goals in eight areas: marketing, innovation, human resources, capital resources, physical resources, productivity, social responsibility, and profit. Among these eight goals, three types of balance should be achieved. The focus of management is to make work productive and employees achieve a sense of accomplishment. Management needs to be supported by social impact and social responsibility.