One-on-one B2B enterprise-to-enterprise customer development strategy

Author: Don Peppers
Publisher:
Publish Date: 2003-01-01
Features: This book is an indispensable guide that can lead you to successfully create and nurture sales and marketing skills in the ever-changing real world. One-to-One Marketing Series. Information technology is transforming the way businesses manage their sales teams and customers. With laptops connected to some very expensive data systems, Willli Loman is now on the scene. Due to these expenses, businesses urgently need a philosophy system. This book clearly and passionately designs a vision plan for business-to-business (B2B) customer relationship management systems. While consumer marketers may have pioneered customer-centric initiatives based on the World Wide Web, the most to benefit from it are B2B companies. By stubbornly clinging to outdated traditional market penetration strategies, these companies need to discard even more. In "One-to-One B2B," marketing masters Don Peppers and Martha Rogers convincingly argue that in the vast B2B business circle, the success and failure of organizations are entirely based on their ability to cultivate one-to-one relationships with their customers.