Author: Wang Zijun
Publisher:
Publish Date: 2005-08-01
Features: This book is a comprehensive Photoshop CS example-making guide that introduces design techniques. From the perspective of design and creativity, the author analyzes 14 commercially recognized excellent graphic design cases, detailing the methods of design creativity and software usage techniques. The book is divided into 15 chapters, with case analysis covering various fields such as publication design, advertising design, illustration painting, digital image synthesis, and web design. The language is concise, the structure is clear, the organization is rigorous, and the explanations are detailed, making it suitable as an advanced learning tutorial for readers interested in commercial design, as well as a reference for design professionals and those seeking to master outstanding creativity.
Chapter 0: Photoshop CS Chinese Version Basic Operations for Graphic Design
0.1 Introduction to Photoshop CS Painting
0.1.1 Create a "white paper"
0.1.2 Prepare the painting panels
0.1.3 Draw images
0.1.4 Create simple effects
0.1.5 Save files
0.2 Creating Regular Shapes
0.2.1 Prepare the "Layers" panel
0.2.2 Draw unit patterns
0.2.3 Displace patterns
0.2.4 Define patterns
0.2.5 Fill patterns
0.3 Image Composite Techniques
0.3.1 Open an image and drag it to another image
0.3.2 Add guides
0.3.3 Use layer masks
0.3.4 Use selection tools
0.3.5 Align images
0.3.6 Create clipping masks
0.3.7 Add layer styles
0.4 Color Control and Adjustment
0.4.1 Correct colors
0.4.2 Adjust color ranges
0.4.3 Set highlights and shadows
0.4.4 Replace object colors
Chapter 1: Case Study of the Cover Design for "Photography World" Magazine
1.1 Case Analysis
1.1.1 Creative Design Analysis
1.1.2 Commercial Application Analysis
1.1.3 Production Method Analysis
1.1.4 Basic Knowledge Points
1.2 Design Steps
1.2.1 Adjust and import the "silk" background
1.2.2 Embed selections
1.2.3 Special effect techniques
1.2.4 Design text
1.2.5 Create a 3D effect for the magazine
1.3 Case Summary
Chapter 2: Case Study of the Cover Design for "Quill Pen and Thumb" Book
2.1 Case Analysis
2.1.1 Creative Design Analysis
2.1.2 Commercial Application Analysis
2.1.3 Production Method Analysis
2.1.4 Basic Knowledge Points
2.2 Design Steps
2.2.1 Create background texture
2.2.2 Input and design text
2.2.3 Adjust shadows
2.2.4 Create a complete book cover
2.3 Case Summary
Chapter 3: Case Study of Creative Poster Design
3.1 Case Analysis
3.1.1 Creative Design Analysis
3.1.2 Commercial Application Analysis
3.1.3 Production Method Analysis
3.1.4 Basic Knowledge Points
3.2 Design Steps
3.2.1 Process image materials
3.2.2 Perfectly create keyboard numbers
3.2.3 Create 3D effects
3.2.4 Create background effects
3.2.5 Place text and products
3.3 Case Summary
Chapter 4: Case Study of The Beatles Calendar Design
4.1 Case Analysis
4.1.1 Creative Design Analysis
4.1.2 Commercial Application Analysis
4.1.3 Production Method Analysis
4.1.4 Basic Knowledge Points
4.2 Design Steps
4.2.1 Background composition
4.2.2 Use channels and filters to create background effects
4.2.3 Perfectly integrate background and main body
4.2.4 Design and create text and effects
4.2.5 Design the calendar
4.3 Case Summary
Chapter 5: Case Study of the Beetle Car Advertisement Design
5.1 Case Analysis
5.1.1 Creative Design Analysis
5.1.2 Commercial Application Analysis
5.1.3 Production Method Analysis
5.1.4 Basic Knowledge Points
5.2 Design Steps
5.2.1 Create wood grain using filters
5.2.2 Create a wooden frame
5.2.3 Create frame shadows and glass effects
5.2.4 Use filters to create an antique logo
5.2.5 Create the environment
5.2.6 Place items and create shadow techniques
5.2.7 Input text
5.3 Case Summary
Chapter 6: Case Study of JACK-JONE Fashion Advertisement Design
6.1 Case Analysis
6.1.1 Creative Design Analysis
6.1.2 Commercial Application Analysis
6.1.3 Production Method Analysis
6.1.4 Basic Knowledge Points
6.2 Design Steps
6.2.1 Professional processing of RAW images
6.2.2 Use filters to adjust photos
6.2.3 Create a visual contrast between landscapes and clothing
6.2.4 Create leather surface texture
6.2.5 Add products and shadows
6.2.6 Input and design text
6.3 Case Summary
Chapter 7: Case Study of Philips Electrical Product Advertisement Design
7.1 Case Analysis
7.1.1 Creative Design Analysis
7.1.2 Commercial Application Analysis
7.1.3 Production Method Analysis
7.1.4 Basic Knowledge Points
7.2 Design Steps
7.2.1 Use masks for transparent extraction
7.2.2 Design the sky and lighting
7.2.3 Create the refraction of a light bulb on the moon
7.2.4 Create spatial effects
7.2.5 Add characters and night lighting
7.3 Case Summary
Chapter 8: Case Study of "Sky-Crushing Dinosaur" Digital Image Design (1)
8.1 Case Analysis
8.1.1 Creative Design Analysis
8.1.2 Commercial Application Analysis
8.1.3 Production Method Analysis
8.1.4 Basic Knowledge Points
8.2 Design Steps
8.2.1 Use curves and channels for extraction
8.2.2 Change the image's appearance using channel swapping
8.2.3 Design and create the background
8.2.4 Use channels for extraction
8.2.5 Create detailed lighting and shadows
8.3 Case Summary
Chapter 9: Case Study of "BACARDIBREEZER" Digital Image Design (2)
9.1 Case Analysis
9.1.1 Creative Design Analysis
9.1.2 Commercial Application Analysis
9.1.3 Production Method Analysis
9.1.4 Basic Knowledge Points
9.2 Design Steps
9.2.1 Use channels to create strawberries (1)
9.2.2 Use channels to create strawberries (2)
9.2.3 Draw a bottle on the computer
9.2.4 Create a rotating strawberry shape
9.2.5 Create combined effects
9.3 Case Summary
Chapter 10: Case Study of Fashion Advertisement Commercial Illustration Design
10.1 Case Analysis
10.1.1 Creative Design Analysis
10.1.2 Commercial Application Analysis
10.1.3 Production Method Analysis
10.1.4 Basic Knowledge Points
10.2 Design Steps
10.2.1 Draw a line sketch
10.2.2 Add screen printing effects
10.2.3 Use layers for layered coloring (1)
10.2.4 Use layers for layered coloring (2)
10.2.5 Adjust effects and arrange text
10.3 Case Summary
Chapter 11: Case Study of Furniture Advertisement Commercial Illustration Design
11.1 Case Analysis
11.1.1 Creative Design Analysis
11.1.2 Commercial Application Analysis
11.1.3 Production Method Analysis
11.1.4 Basic Knowledge Points
11.2 Design Steps
11.2.1 Set up brushes
11.2.2 Create a line sketch
11.2.3 Draw watercolor effects
11.2.4 Color the bird
11.2.5 Add advertisement text
11.3 Case Summary
Chapter 12: Case Study of IT Web Design
12.1 Case Analysis
12.1.1 Creative Design Analysis
12.1.2 Commercial Application Analysis
12.1.3 Production Method Analysis
12.1.4 Basic Knowledge Points
12.2 Design Steps
12.2.1 Optimize network images (1)
12.2.2 Optimize network images (2)
12.2.3 Plan and create website backgrounds
12.2.4 Tilted grid techniques
12.2.5 Draw buttons and add styles
12.2.6 Place and design images
12.2.7 Add effects and draw
12.2.8 Split and add links
12.3 Case Summary
Chapter 13: Case Study of VI Effect Design in Enterprise CI System
13.1 Case Analysis
13.1.1 Creative Design Analysis
13.1.2 Commercial Application Analysis
13.1.3 Production Method Analysis
13.1.4 Basic Knowledge Points
13.2 Design Steps
13.2.1 Create logo paths
13.2.2 Combine and color the logo
13.2.3 Product packaging design
13.2.4 VI manual design
13.2.5 Transportation design
13.3 Case Summary
Chapter 14: Case Study of Snake Pattern T-shirt Design
14.1 Case Analysis
14.1.1 Creative Design Analysis
14.1.2 Commercial Application Analysis
14.1.3 Production Method Analysis
14.1.4 Basic Knowledge Points
14.2 Design Steps
14.2.1 Adjust image structure
14.2.2 Draw strokes and summarize colors
14.2.3 Collage style techniques
14.2.4 Design logo text effects
14.2.5 Finalize and combine with reality
14.3 Case Summary
Dream Wings Photoshop CS Chinese Version Classic Graphic Design Complete Analysis
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